Every shopping experience is accompanied with music. For
some people this is a bonus; however, there are many people who cannot stand
loud music. Therefore, it is pertinent to consider who your target clientele
will be; although, it is never a wise idea to pitch just one age range.
Especially if you have a store that strives to have a diverse range of age
groups you will service, such as a Cannabis Store.
Read further if you are in need of a better understanding in reference to what
you should play over the loud system while your customers do their shopping.
If you want all of your customers to enjoy the atmosphere while shopping, then
consider playing music that is not considered offensive by any of your customers.
This means you will need to keep profanity, techno, or dance music to a
minimum. After all, people are shopping, not out for a night out on the town.
You will be amazed at just how many sales you will lose if your target audience
is one age group. It is also wise to remember that if your music is geared to a
younger crowd, then you are trying to please a group that has very little money
to spend.
When you play music that is a bit more relaxing you create a welcoming
atmosphere for all of your customers. Consider playing music that is not
already on the radio to boost your brand or product. This alone will help you
set the pace in which your customers browse, shop, or enjoy your store. You
will find the more your customers appreciate the atmosphere, the more
frequently they will return. As a store owner you know there is nothing better
than satisfied repeat customers. However, if you choose to ignore the comfort
of your customers, then you will find that your store receives bad reviews, and
you may possibly lose business until the problem is remedied.
It is important to play music that your customers will enjoy, because a silent
store seems more like a tomb than a great shopping experience. You do not want
your customers feeling so uncomfortable that they simply turn around and leave
the store without even looking at the merchandise you have to offer. You will
have to find a balance that suits your customers, and who better to ask then
your customers. Consider leaving a sheet of paper on the counter for your
guests to write down their favorite songs, and then slowly incorporate them
into a playlist that has been built by customers for customers. You will be
amazed at just how much variety you will see when you ask a multitude of people
their music preference.
Once you have found a playlist that is satisfactory for your clientele it is
pertinent to switch it up. Do not stick with one playlist, because your store
will begin to feel more like a location of deja vu, rather than a cool place to
be. Most importantly, remember that customers come in many age ranges, and each
has their own preference in music.