Harley-Davidson is an exclusive brand. It’s the same kind of exclusivity that people looking to buy one of these iron horses are aiming for. When you sell Harley-Davidson OEM parts you must convince not only the mind, but also the heart. Owners of one of these stunning motorcycles choose them because they have some sentimental value. It’s not just that they love the brand, they also feel it. In fact, there are clubs around the world full of Harley-Davidson brand lovers. If you want to sell more Harley-Davidson OEM parts than your competitors, you must show riders that you love and feel the brand. For example, when you offer a replacement part, tell your customer why it’s the best choice. Mention the quality, history and emblem of the brand. Let your customer see that you share their passion.
Learn from the history and use it to your advantage
Who doesn’t like a good history fact? It’s a great way to start a conversation. A good sales strategy is to use the history of Harley-Davidson to sell. This will help you create an emotional bond with your customers and build trust. Not only will you be able to sell Harley-Davidson OEM parts, but you will also become an authority figure. Today’s motorcycle models are based on earlier models that have evolved over time. During this evolution, Harley-Davidson engineers have had to overcome certain obstacles. You can use these anecdotes if they have any relation to the Harley-Davidson OEM parts your customer is looking for. Your customer will appreciate the gesture and feel that you are an expert because you know so much about the brand.
Clubs are a good place to sell Harley-Davidson OEM parts
There is a phrase that says “if the people don’t go to the mountain, the mountain goes to the people”. This is an excellent example that you can apply to increase sales for your business. There are rider clubs that you can visit to show them the Harley-Davidson OEM parts that you sell. You can even create partnerships to sponsor them to increase your exposure to more customers. Each new activity will create stronger ties between your business and the riders in the club. You will become family. You can also offer them discounts in exchange for photo shoots with their bikes with permission to use them on your social media. People who see a familiar face on your social networks will buy from you without hesitation. It all comes down to building trust in more and more people.